MeridianLink is the largest loan origination system in the United States, providing the nation’s first multi-channel loan organization platform

Recently, MeridianLink announced a partnership with Shastic to deliver an innovative SMS and real-time tracking integration inside all of their applications. Before this, financial institutions did not have a way to communicate with their customers as they moved through the application process.

Continue reading “Shastic Partners with MeridianLink to Leverage SMS in the Application”

There are reasons why banks and other financial institutions are adopting mobile-based platforms for their customers: It fosters a sense of closeness that has been lost in the business of the modern world.

Continue reading “How to Build Community With Text Messaging”

Last week, the CreditUnionTimes featured a story about why three of Shastic’s credit union partners are integrating text messaging into their operations strategy.

This CUTimes article dives into how credit unions are using SMS text to connect to the systems they already use, including account opening, loan origination, and customer relationship management systems.

Continue reading “CUTimes story: Why Credit union members love text message interactions”

Credit union uses text messaging platform to give members actionable loan app information.

In 2018, Park Community was evaluating messaging communication services to create a better experience for their members. The credit union needed a text messaging platform that could accurately capture loan prospects in real-time and help guide them through the digital application journey when applicants entered Park’s online loan applications.

Continue reading “Park Community on pace for 2044% ROI from loan growth”

Is your financial institution experiencing a lower-than-average rate of new customers? How about those online applications — are they being consistently abandoned by new customers? If so, you’re not alone. Studies have shown that recent abandon rates for online banking applications have averaged out to about 97% among financial institutions.

Continue reading “Reducing Friction in Account Opening”

Credit Unions are up against tough competition when it comes to providing digital services to a young, growing population. This is particularly true when you consider how just one bad user experience can turn away a potential long-term Millennial customer permanently.

Continue reading “The Dos and Don’ts of Text Messaging”

With many people concerned about the prospect of “robots” taking their jobs, the idea of an automated workplace just might seem like one step closer to a dystopian reality. But for those in workforces where the majority of the work can be completed on an employee’s own time and without direct supervision from a manager, workflow automation can be a blessing. Not only does it place more trust in your employees and cause them to focus efforts on more meaningful tasks, but it can also increase the level of satisfaction held by your customers.

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Over the last year, the Elle text messaging platform continues to advance with new benefits and features the banking industry. Today, we are highlighting on such addition that our banking partners have been taking advantage of recently – collecting loan and new account documentation by text messaging.

Continue reading “Receiving Banking Documents Just Got Easy”

The importance of texting as both a social and marketing tool is now more important than ever for businesses.

Continue reading “Text Marketing Vs. Email Marketing: Infographic”

OpenMarket did a great job of explaining the simplicity of bank text messaging. Beginning first with a brief overview of what different text banking messages look like and explaining the different functionality available to these financial organizations.

Continue reading “How SMS Increases Convenience for Banking Customers”