With many people concerned about the prospect of “robots” taking their jobs, the idea of an automated workplace just might seem like one step closer to a dystopian reality. But for those in workforces where the majority of the work can be completed on an employee’s own time and without direct supervision from a manager, workflow automation can be a blessing. Not only does it place more trust in your employees and cause them to focus efforts on more meaningful tasks, but it can also increase the level of satisfaction held by your customers.

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Even before the dawn of text-based everything, David Wachs and other marketers knew that SMS-based marketing was the future of marketing. The evidence for SMS-based marketing was what prompted Wachs to write this article, which details the five most important things, in his opinion, to utilizing this underrated marketing option.

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It has taken less than ten years for text messaging and mobile-based communication to become the preferred method of communication across the globe. This simple fact based on recent studies, emphasizes why marketers and financial institutions, in particular, should build a strategy for text messaging.

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