Recently, Shastic and Priority One collaborated to create a technology solution for the credit union’s digital platform.

With the addition of SMS, Priority One added an innovative security process for the verification of the member’s identity. This allowed the credit union to perform specific tasks over the phone, such as balance inquiries, transferring funds and making loan payments.

Continue reading “Priority One Integrated SMS for Verification and Security”

A Harvard Business Review poll noted that the most critical part of customer satisfaction is reducing customer effort.

Continue reading “HBR Poll: Offering the Best User Experience is Powerful”

CorePlus Credit Union, based out of Norwich, Connecticut, took a big step in growing its digital presence by incorporating Shastic’s member engagement software into their pre-existing web pages and mobile apps.

Continue reading “CorePlus Adopts Strategy to Grow Digital Presence”

Technology, especially Fintech, is designed to make life easier for both companies and the people they serve.

Continue reading “Credit Union Times covers New MeridianLink SMS announcement”

Both banks and credit unions continue to lose market share to digital lending platforms that offer better user experience and more personalization. 
Fintech startups issued 38% of all US personal loans in 2018, while banks provided 28% and credit unions accounted for 21%, according to TransUnion. This is a significant change from 2013, when fintech startups issued only 5% of US personal loans, banks issued 40%, and credits unions 31%.

Continue reading “Banks and Credit Unions Are Losing to Fintech”

MeridianLink is the largest loan origination system in the United States, providing the nation’s first multi-channel loan organization platform

Recently, MeridianLink announced a partnership with Shastic to deliver an innovative SMS and real-time tracking integration inside all of their applications. Before this, financial institutions did not have a way to communicate with their customers as they moved through the application process.

Continue reading “Shastic Partners with MeridianLink to Leverage SMS in the Application”

There’s no denying that technology has changed the way that people communicate, for better or worse.

Continue reading “How Messaging Has Transformed Customer Service”

Everyone has experienced at least one instance in which they’ve had a lackluster customer service experience. The best that companies can hope for with those is that they fall to the wayside, but they can quickly become the bane of a company’s existence

Continue reading “Fintech Provides Customers with Meaningful Experiences”

Not all credit union customer service strategies are created equal. Customer service solutions that incorporate some form of nonverbal messaging are better-off than those without.

Continue reading “Driving Credit Union Messaging: What Works?”