MeridianLink is the largest loan origination system in the United States, providing the nation’s first multi-channel loan organization platform

Recently, MeridianLink announced a partnership with Shastic to deliver an innovative SMS and real-time tracking integration inside all of their applications. Before this, financial institutions did not have a way to communicate with their customers as they moved through the application process.

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Even before the dawn of text-based everything, David Wachs and other marketers knew that SMS-based marketing was the future of marketing. The evidence for SMS-based marketing was what prompted Wachs to write this article, which details the five most important things, in his opinion, to utilizing this underrated marketing option.

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The benefits of having text message services for banking are real. Not only does it provide a direct channel of communication “à la” SMS but it can also connect more people to your organization’s brand, fostering a deeper sense of customer loyalty.

Continue reading “SMS Opt-in for Banking: How to Opt-in Users for Text Messaging?”

In a recent article, Nichole Wong delves into the expanding world of text messaging for banking. Wong also points out some surprising differences between email and text marketing.

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The biggest concern credit unions have with text messaging is opt-in consent. All credit unions must obtain “prior written consent” from members before sending text message communication to meet FCC/TCPA compliance. So how can you automatically convert new applicants into lifelong text message recipients?

Continue reading “7 Strategies for Credit Unions to Grow Text Message Opt-in Consent”