Text messaging functionality is quickly being adopted by financial institutions seeking to better serve their customers. Once deployed, these leading businesses see it as an invaluable communication tool. However, it is important to understand the do’s and don’t when it comes to text messaging regulation.
Continue reading “FCC Rules & Regulations on Text Messaging: Understanding TCPA”Tag: opt-in strategies for banking
The biggest concern credit unions have with text messaging is opt-in consent. All credit unions must obtain “prior written consent” from members before sending text message communication to meet FCC/TCPA compliance. So how can you automatically convert new applicants into lifelong text message recipients?
Continue reading “7 Strategies for Credit Unions to Grow Text Message Opt-in Consent”