Mobile banking is one of the top three most-used apps on consumer smartphones.
Continue reading “To Be a Leader in the Industry Mobile Banking is the Key”
Tag: Text Message Marketing
Credit Unions are up against tough competition when it comes to providing digital services to a young, growing population. This is particularly true when you consider how just one bad user experience can turn away a potential long-term Millennial customer permanently.
Continue reading “The Dos and Don’ts of Text Messaging”
OpenMarket did a great job of explaining the simplicity of bank text messaging. Beginning first with a brief overview of what different text banking messages look like and explaining the different functionality available to these financial organizations.
Continue reading “How SMS Increases Convenience for Banking Customers”
In a recent article, Nichole Wong delves into the expanding world of text messaging for banking. Wong also points out some surprising differences between email and text marketing.
Continue reading “How to Improve Customer Experience with SMS Banking”
When it comes to mediums or channels of communication, text messaging is the most underutilized ways of gathering account information from customers, selling them on new products, and ultimately catering to their needs. In recent studies, it is shown that within the first 3 minutes of receiving a text message, 98% of all text messages are read. This statistic alone uncovers
How the World is Communicating and Why Banks and Credit Unions Should Pay Attention
Joseariel Gomez
Posted on
Susan is a CMO at a Washington-based financial institution. She loves her team’s outreach strategy, but deep down she knew something wasn’t right. Her promotional emails were ignored, outbound calls went unanswered, and overall engagement was low. She didn’t know why this was happening, but knew that she had to make a change.
If you work at a bank or credit union, you may have noticed there’s a fundamental shift in how communication is delivered and received, and this change is happening at unprecedented speeds.
Continue reading “How the World is Communicating and Why Banks and Credit Unions Should Pay Attention”
A common goal for marketing professionals at credit unions is getting the right content to the right audience at the right time. So, you put extra effort into your strategy. You categorize and target your member audience to specific financial products or promotions. You make your email and social media posts engaging. You offer fun and interactive sweepstakes.
However, despite this effort, you notice your members are not responding at the same rate as they have in the past.
The biggest concern credit unions have with text messaging is opt-in consent. All credit unions must obtain “prior written consent” from members before sending text message communication to meet FCC/TCPA compliance. So how can you automatically convert new applicants into lifelong text message recipients?
Continue reading “7 Strategies for Credit Unions to Grow Text Message Opt-in Consent”