Everyone has experienced at least one instance in which they’ve had a lackluster customer service experience. The best that companies can hope for with those is that they fall to the wayside, but they can quickly become the bane of a company’s existence

Continue reading “Fintech Provides Customers with Meaningful Experiences”

There are reasons why banks and other financial institutions are adopting mobile-based platforms for their customers: It fosters a sense of closeness that has been lost in the business of the modern world.

Continue reading “How to Build Community With Text Messaging”

Credit Unions are up against tough competition when it comes to providing digital services to a young, growing population. This is particularly true when you consider how just one bad user experience can turn away a potential long-term Millennial customer permanently.

Continue reading “The Dos and Don’ts of Text Messaging”

If you have a mobile device, chances are you’ve probably gotten an unwanted text or SMS before. They are unavoidable, ranging from unsolicited advertising to ‘special’ marketing promotions. In the end, it makes you ask how your number was made available to this person. Even worse, when customers find out a company they are affiliated with is doing this, a common knee-jerk reaction is to stop being a customer altogether.

Continue reading “Mobile SMS Secrets: Strategies for Success”

In an article by Tim Fujita-Yuhas of The Financial Brand, the author highlights some staggering statistics concerning text message usage by mobile banking customers. For example, “64% of millennials prefer text messages to voice for customer service.” The Financial Brand also notes how “77% of millennials look favorably on companies that offer text messaging communications.”

Continue reading “Make Mobile Messaging Part of Your Communications Plan”

OpenMarket did a great job of explaining the simplicity of bank text messaging. Beginning first with a brief overview of what different text banking messages look like and explaining the different functionality available to these financial organizations.

Continue reading “How SMS Increases Convenience for Banking Customers”

In the fast-moving world of financial technology, better known as fintech, determining whether or not a partnership makes sense is a challenge in itself. This is particularly true when you are considering a collaboration with a text messaging vendor.

Continue reading “Text Messaging Vendor Checklist: Four Questions to Ask”

Text messaging functionality is quickly being adopted by financial institutions seeking to better serve their customers. Once deployed, these leading businesses see it as an invaluable communication tool. However, it is important to understand the do’s and don’t when it comes to text messaging regulation.

Continue reading “FCC Rules & Regulations on Text Messaging: Understanding TCPA”

In a recent article, Nichole Wong delves into the expanding world of text messaging for banking. Wong also points out some surprising differences between email and text marketing.

Continue reading “How to Improve Customer Experience with SMS Banking”

You get a text and you don’t really think about the processes it takes to get that message from sender to receiver.

However, financial institutions must think about this when implementing their own text banking options. Here’s a look into the various text messaging offerings for financial institutions and how each motivates different type of customers.

Continue reading “Push Vs. Pull :  Which Text Messaging Service Benefits Banking Customers Most?”