Just a few years ago, the FCC determined text messaging does indeed fall under the TCPA umbrella. For some companies, this may have come as a surprise — particularly for Jiffy Lube with their now-famous SMS mishap.

But no need to get discouraged or abandon the idea of text messaging for your financial organization altogether. There are a few easy ways to make sure your company complies with the TCPA and never misses a beat.

Continue reading “Best Practice for Complying with SMS Regulation”

The biggest concern credit unions have with text messaging is opt-in consent. All credit unions must obtain “prior written consent” from members before sending text message communication to meet FCC/TCPA compliance. So how can you automatically convert new applicants into lifelong text message recipients?

Continue reading “7 Strategies for Credit Unions to Grow Text Message Opt-in Consent”