A Harvard Business Review poll noted that the most critical part of customer satisfaction is reducing customer effort.

Continue reading “HBR Poll: Offering the Best User Experience is Powerful”

MeridianLink is the largest loan origination system in the United States, providing the nation’s first multi-channel loan organization platform

Recently, MeridianLink announced a partnership with Shastic to deliver an innovative SMS and real-time tracking integration inside all of their applications. Before this, financial institutions did not have a way to communicate with their customers as they moved through the application process.

Continue reading “Shastic Partners with MeridianLink to Leverage SMS in the Application”

There is a good chance you have used a shortcode at some point when communicated by SMS with a business organization, whether it be in the financial services, retail, travel, or transportation industry.

Continue reading “The Problems With Shortcode”

Most people who have a smartphone utilize it for more than just phone calls.

Continue reading “Studies Show Mobile Banking Apps are Among the Most Popular”

One challenge that credit unions face today is the need to keep themselves relevant. Usually, this involves making a face for themselves on social media platforms like Facebook and Twitter, but this alone is not key to keeping technologically viable. The key, it seems, is adopting a technological advancement that has been around for decades and yet has been primarily underutilized by companies. The technology? Two-way text messaging.

Continue reading “Two-Way Text Messaging for Credit Union Communication”

A loan applicant prospect starts to fill out a loan application online. This applicant comes to a section that confuses them and stops completing the application. They decide to come back to the loan application tomorrow when they can get help. However, the applicant forgets about it and the financial institution never follows up with this prospect. Does this sound familiar?

Continue reading “How Educators Credit Union Achieved a 68% Completion rate from Loan Applicants”

A common goal for marketing professionals at credit unions is getting the right content to the right audience at the right time. So, you put extra effort into your strategy. You categorize and target your member audience to specific financial products or promotions. You make your email and social media posts engaging. You offer fun and interactive sweepstakes.

However, despite this effort, you notice your members are not responding at the same rate as they have in the past.

Continue reading “Why Email and Social Media Campaigns Fall Short”