Need help engaging with younger depositors? Embrace modern messaging tools! With the rise of platforms like SMS, WhatsApp, and Snapchat, younger generations expect instant communication from businesses. Keep in mind, this generation has grown up with smartphones. They are more comfortable using messaging platforms compared to traditional communication methods such as phone calls, emails, or even face-to-face interactions. Credit unions that adopt these modern communication habits can enhance their strategies, deliver personalized messages, improve member service, and reduce expenses. Stay caught up in the digital age by making the switch from traditional communication habits to a more modern approach today!

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