A Harvard Business Review poll noted that the most critical part of customer satisfaction is reducing customer effort.

Continue reading “HBR Poll: Offering the Best User Experience is Powerful”

CorePlus Credit Union, based out of Norwich, Connecticut, took a big step in growing its digital presence by incorporating Shastic’s member engagement software into their pre-existing web pages and mobile apps.

Continue reading “CorePlus Adopts Strategy to Grow Digital Presence”

Technology, especially Fintech, is designed to make life easier for both companies and the people they serve.

Continue reading “Credit Union Times covers New MeridianLink SMS announcement”

Most credit unions currently have a process in place to verify each member through the call center. The verification of the member’s identity allows the credit union to perform specific tasks over the phone, such as balance inquiries, transferring funds and making loan payments.

Continue reading “How Credit Unions Verify Each Member’s Identification Digitally”

In the past, people had the time to visit a bank. But all companies must re-evaluate their customer service routines, and market leadership today means exploring how technology can help customers at financial institutions.

Continue reading “Mobile Banking: Exploring Trends For Market Leadership”

Most people who have a smartphone utilize it for more than just phone calls.

Continue reading “Studies Show Mobile Banking Apps are Among the Most Popular”

Not all credit union customer service strategies are created equal. Customer service solutions that incorporate some form of nonverbal messaging are better-off than those without.

Continue reading “Driving Credit Union Messaging: What Works?”

Anyone involved in a technology field can tell you business technology is growing rapidly. What this means for companies is that they must update their technology in order to remain viable in their field of competition. “Set and forget” technologies, or technologies that are not designed to meet the constantly shifting expectations of modern technology, pose problems to potential company growth. In many cases, set and forget technologies can put companies years behind and create cost burdens to businesses. 

Continue reading “Credit Union Digital Strategies Aren’t “Set and Forget””

If your company is a fledgling in the world of technology, don’t worry. The term defined data strategy is nowhere near as challenging or technologically advanced as it sounds. 

Continue reading “Why Your Credit Union Needs a Defined Data Strategy”

Credit Unions are up against tough competition when it comes to providing digital services to a young, growing population. This is particularly true when you consider how just one bad user experience can turn away a potential long-term Millennial customer permanently.

Continue reading “The Dos and Don’ts of Text Messaging”