Not all credit union customer service strategies are created equal. Customer service solutions that incorporate some form of nonverbal messaging are better-off than those without.

Continue reading “Driving Credit Union Messaging: What Works?”

You get a text and you don’t really think about the processes it takes to get that message from sender to receiver.

However, financial institutions must think about this when implementing their own text banking options. Here’s a look into the various text messaging offerings for financial institutions and how each motivates different type of customers.

Continue reading “Push Vs. Pull :  Which Text Messaging Service Benefits Banking Customers Most?”