Recently, Shastic and Priority One collaborated to create a technology solution for the credit union’s digital platform.

With the addition of SMS, Priority One added an innovative security process for the verification of the member’s identity. This allowed the credit union to perform specific tasks over the phone, such as balance inquiries, transferring funds and making loan payments.

Continue reading “Priority One Integrated SMS for Verification and Security”


MeridianLink is the largest loan origination system in the United States, providing the nation’s first multi-channel loan organization platform

Recently, MeridianLink announced a partnership with Shastic to deliver an innovative SMS and real-time tracking integration inside all of their applications. Before this, financial institutions did not have a way to communicate with their customers as they moved through the application process.

Continue reading “Shastic Partners with MeridianLink to Leverage SMS in the Application”


Most people who have a smartphone utilize it for more than just phone calls.

Continue reading “Studies Show Mobile Banking Apps are Among the Most Popular”

There are reasons why banks and other financial institutions are adopting mobile-based platforms for their customers: It fosters a sense of closeness that has been lost in the business of the modern world.

Continue reading “How to Build Community With Text Messaging”

Even before the dawn of text-based everything, David Wachs and other marketers knew that SMS-based marketing was the future of marketing. The evidence for SMS-based marketing was what prompted Wachs to write this article, which details the five most important things, in his opinion, to utilizing this underrated marketing option.

Continue reading “Key Reasons SMS Marketing is Essential”

It has taken less than ten years for text messaging and mobile-based communication to become the preferred method of communication across the globe. This simple fact based on recent studies, emphasizes why marketers and financial institutions, in particular, should build a strategy for text messaging.

Continue reading “Text Messaging Metrics You Can’t Ignore”

OpenMarket did a great job of explaining the simplicity of bank text messaging. Beginning first with a brief overview of what different text banking messages look like and explaining the different functionality available to these financial organizations.

Continue reading “How SMS Increases Convenience for Banking Customers”

In a recent article, Nichole Wong delves into the expanding world of text messaging for banking. Wong also points out some surprising differences between email and text marketing.

Continue reading “How to Improve Customer Experience with SMS Banking”

A loan applicant prospect starts to fill out a loan application online. This applicant comes to a section that confuses them and stops completing the application. They decide to come back to the loan application tomorrow when they can get help. However, the applicant forgets about it and the financial institution never follows up with this prospect. Does this sound familiar?

Continue reading “How Educators Credit Union Achieved a 68% Completion rate from Loan Applicants”