Everyone has experienced at least one instance in which they’ve had a lackluster customer service experience. The best that companies can hope for with those is that they fall to the wayside, but they can quickly become the bane of a company’s existence

Continue reading “Fintech Provides Customers with Meaningful Experiences”

Mobile banking is one of the top three most-used apps on consumer smartphones.

Continue reading “To Be a Leader in the Industry Mobile Banking is the Key”

Text messaging is now a commonplace practice among most people, and more and more financial institutions are adapting text messaging solutions out of convenience.

Continue reading “Best Practices to Drive Messaging at Your Credit Union”

A common goal for marketing professionals at credit unions is getting the right content to the right audience at the right time. So, you put extra effort into your strategy. You categorize and target your member audience to specific financial products or promotions. You make your email and social media posts engaging. You offer fun and interactive sweepstakes.

However, despite this effort, you notice your members are not responding at the same rate as they have in the past.

Continue reading “Why Email and Social Media Campaigns Fall Short”

Despite the proven wins for financial institutions, not all credit unions are quick to adopt more efficient communication technology. Credit unions are often slower to offer their members 1-on-1 text messaging services or push SMS messaging even though it is the way members want to communicate.

Here are a few reason why credit unions should step it up when it comes to diversifying their digital conversational channels:

Continue reading “Why Members Don’t Answer Your Calls”