Need help engaging with younger depositors? Embrace modern messaging tools! With the rise of platforms like SMS, WhatsApp, and Snapchat, younger generations expect instant communication from businesses. Keep in mind, this generation has grown up with smartphones. They are more comfortable using messaging platforms compared to traditional communication methods such as phone calls, emails, or even face-to-face interactions. Credit unions that adopt these modern communication habits can enhance their strategies, deliver personalized messages, improve member service, and reduce expenses. Stay caught up in the digital age by making the switch from traditional communication habits to a more modern approach today!

Continue reading “Is Your Credit Union Ready to Communicate With the Next Generation of Members?”

Everyone has experienced at least one instance in which they’ve had a lackluster customer service experience. The best that companies can hope for with those is that they fall to the wayside, but they can quickly become the bane of a company’s existence

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Mobile banking is one of the top three most-used apps on consumer smartphones.

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A common goal for marketing professionals at credit unions is getting the right content to the right audience at the right time. So, you put extra effort into your strategy. You categorize and target your member audience to specific financial products or promotions. You make your email and social media posts engaging. You offer fun and interactive sweepstakes.

However, despite this effort, you notice your members are not responding at the same rate as they have in the past.

Continue reading “Why Email and Social Media Campaigns Fall Short”

Despite the proven wins for financial institutions, not all credit unions are quick to adopt more efficient communication technology. Credit unions are often slower to offer their members 1-on-1 text messaging services or push SMS messaging even though it is the way members want to communicate.

Here are a few reason why credit unions should step it up when it comes to diversifying their digital conversational channels:

Continue reading “Why Members Don’t Answer Your Calls”