One challenge that credit unions face today is the need to keep themselves relevant. Usually, this involves making a face for themselves on social media platforms like Facebook and Twitter, but this alone is not key to keeping technologically viable. The key, it seems, is adopting a technological advancement that has been around for decades and yet has been primarily underutilized by companies. The technology? Two-way text messaging.

What does text messaging have to offer that social media, internet, and phone solutions do not? Care through the realization that customer time is precious.

Two-way messaging is a technology solution that connects the customer with another person without the customer needing to visit a branch or call into your call center. And although text messaging has existed in one form or another since 1992, it has grown over 7,000% in the past decade. Customer lives have become busier, and the need for quick answers, easy connection, and customer service that fits with this modern busy lifestyle has become essential.

Two-way text messaging allows financial institutions to communicate with customers on a personal level in a way that reflects the acknowledgment of personal customer need. Customers can “talk” with a human at their own pace and during times that work for them. So, despite social media being a preferred method of entertainment and connection, when it comes to customer service, text messaging still holds true to being a preferred method of contact for financial institution customers globally.

For more information, check out this article from Vonage Business.

Finding the right text messaging solution for your organization is often difficult. But working with Elle, a text messaging solution provided by Shastic, makes texting customers easy. To find out if Elle is right for your company, check out