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HBR Poll: Offering the Best User Experience is Powerful

A Harvard Business Review poll noted that the most critical part of customer satisfaction is reducing customer effort.

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Joseariel Gomez

Best Practice for Complying with SMS Regulation

Just a few years ago, the FCC determined text messaging does indeed fall under the TCPA umbrella. For some companies, this may have come as a surprise — particularly for Jiffy Lube with their now-famous SMS mishap.

But no need to get discouraged or abandon the idea of text messaging for your financial organization altogether. There are a few easy ways to make sure your company complies with the TCPA and never misses a beat.

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Joseariel Gomez

SMS Opt-in for Banking: How to Opt-in Users for Text Messaging?

The benefits of having text message services for banking are real. Not only does it provide a direct channel of communication “à la” SMS but it can also connect more people to your organization’s brand, fostering a deeper sense of customer loyalty.

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Joseariel Gomez

How to Improve Customer Experience with SMS Banking

In a recent article, Nichole Wong delves into the expanding world of text messaging for banking. Wong also points out some surprising differences between email and text marketing.

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Joseariel Gomez

Why You Must Start Designing Your Conversational Banking Strategy Now

Digital transformation tears through the financial services industry like a whirlwind. It is often so dizzying that it can seem like the progress of technology has a mind of its own. It can be forgotten that all of the disruption and change exists for one reason — to better service customers demanding digital and mobile engagement on their terms. Revolutionizing the way Banks or Credit Unions engage with customers and members is about making it easy for them to stay loyal. Nothing pushes people away from a company faster than receiving a lower level of service than what they have come to expect.

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Joseariel Gomez

digital-banking-technology

Why Conversational Messaging is a No-Brainer

Financial institutions are experiencing an evolution in terms of how they reach consumers across new mediums of communication. Many have followed the example of fintech companies like Paypal, Marcus, and Credit Karma by offering conversational banking for their customers. These leading fintech firms are creating new value and improved experiences with virtual agents and responsive text messaging.

The building out of these products demonstrates an growing demand for conversational messaging functionality. Here are a few key attributes driving this progress:

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Joseariel Gomez

Is Email Dead?

Arguably the most prefered way to communicate digitally in the early 2000’s, email has begun to fade from popularity as more efficient methods are emerging. The rise of email-based spam or unsolicited commercial emails could be a major factor. Kaspersky Labs report states email makes up 70% of all emails sent, while a 2014 email metric report found the portion of spam email was around 90% of emails sent. Or, perhaps it is due to the growing number of message-based applications available offering a real-time conversational platform to connect organizations with consumers.

Here are some key reasons why email is being replaced by a new wave of business tools:

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Joseariel Gomez

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