You would have to live under a rock to have missed the news about AI. Between rhetoric about the end of the world, AI coming for your jobs and the boom to economic growth it’s hard to know where to turn for facts. Manual knowledge work that once defined our industry is becoming a thing of the past. Propelled by AI, this shift is more than adopting new technologies; it signifies a strategic embrace of innovative tools designed to redefine operational efficiency and elevate member engagement.

Continue reading “Increasing Efficiencies: AI-Workflow-Automation”


Credit union uses text messaging platform to give members actionable loan app information.

In 2018, Park Community was evaluating messaging communication services to create a better experience for their members. The credit union needed a text messaging platform that could accurately capture loan prospects in real-time and help guide them through the digital application journey when applicants entered Park’s online loan applications.

Continue reading “Park Community on pace for 2044% ROI from loan growth”

Over the last year, the Elle text messaging platform continues to advance with new benefits and features the banking industry. Today, we are highlighting on such addition that our banking partners have been taking advantage of recently – collecting loan and new account documentation by text messaging.

Continue reading “Receiving Banking Documents Just Got Easy”