The mass adoption of B2C text messaging is not by accident. Companies, both large and small, now understand just how powerful text messaging tools can be for their business. This is particularly true for the new digital age of banking.
However, it is critical these SMS tools are used correctly and do not harm consumers. For this reason, the FCC has detailed rules and regulations under the TCPA. Businesses applying SMS technology must know their industry requirements, particularly with marketing and opt-in methods.
From a compliance standpoint, Shastic takes a best practice approach to avoid any conflicts. Specifically, the team at Shastic developed Best Practice Guidelines for the banking sector. You can access the guide here.
If you would like to learn more, please visit elle.shastic.com to find out how the banking industry is adopting text messaging as a digital technology.