Outsmart fintechs with automation and unmatched member relationships.
Fintechs are grabbing a bigger slice of the lending market with sleek apps and quick solutions. While it might seem like their technology alone is winning over consumers, credit unions have a built-in advantage: a relationship-driven approach that’s been years in the making.
Although Fintechs often draw in consumers with their promise of fast offerings, credit unions don’t need to mirror this approach exactly. What credit unions offer goes beyond surface-level promises—genuine connection. Think about it: Fintechs might be the new kids on the block, but building trust from scratch isn’t easy. Credit unions, on the other hand, have been earning that trust for decades. According to The Ascent, “Credit unions often offer lower fees and interest rates on loans and credit cards compared to traditional banks” because their primary goal is to serve their members, not to maximize profits.
Yet relying solely on that trust may not be enough. Don’t get us wrong, speed and convenience are essential, and expectations for a seamless experience are higher than ever. The challenge is to streamline processes while preserving what makes credit unions unique—authentic, people-helping-people service. This is where intelligent automation, AI-driven workflows, and proactive support make all the difference.
For many credit union leaders, the big question is: “How do we stay competitive?” The key isn’t to compete on the same playing field as Fintechs but to redefine the rules. Automated processes create more than efficiency; they free up team members to engage in the interactions that matter most. Imagine automation handling the routine, allowing your team to focus on guiding members through major financial decisions or solving unique challenges.
This approach isn’t a choice between technology over people. Automated solutions handle the heavy lifting, letting your team shine in the moments where human connection counts.
Credit unions stand for more than transactions. They’re about being there for members through life’s big moments—buying homes, planning for the future, or navigating unexpected challenges. That’s the type of trust only credit unions can build. In fact, a study by The Financial Brand indicates that “a majority of consumers (58%) also said they prefer to deal with local and regional banking providers instead of large national institutions” due to the personalized service they offer.
While Fintechs may emphasize speed, trust isn’t something an app can create—it’s earned through real, meaningful interactions. As consumers grow more cautious of faceless corporations, the human element becomes even more valuable. By combining personalized service with efficiency, credit unions can elevate member experiences all while setting a new industry standard.
Credit unions aren’t just keeping up—they’re leading the way. By pairing AI-Workflow-Automation solutions with values like trust and service, credit unions can redefine great member experiences. Adopting AI-driven tools amplifies what already makes credit unions unique, offering members the speed and convenience they want without sacrificing the personal touch they value.
Fintechs have created a buzz, but credit unions have the chance to reshape the narrative. Adopting the right solutions doesn’t just raise the bar for themselves—it sets a higher standard for the entire financial industry. Success isn’t just measured in faster service but in the overall member experience.
The rise of Fintechs has shown that the market is crowded with new players aiming to disrupt the industry. But credit unions are in a prime position to lead by doing what they’ve always done best—putting people first. With the right strategies, tools, and interactions, credit unions won’t just stay in the game—they’ll set the pace.
If your credit union is looking to embrace smarter workflows and elevate member experiences, Shastic can help. Our AI-Workflow-Automation platform empowers credit unions to enhance efficiency while staying true to their mission. Let’s talk about how Shastic can help your credit union lead the way. Book your consultation today!
.png)
Schedule a personalized consultation today.
