Text messaging is now a commonplace practice among most people, and more and more financial institutions are adapting text messaging solutions out of convenience.

Continue reading “Best Practices to Drive Messaging at Your Credit Union”

It has taken less than ten years for text messaging and mobile-based communication to become the preferred method of communication across the globe. This simple fact based on recent studies, emphasizes why marketers and financial institutions, in particular, should build a strategy for text messaging.

Continue reading “Text Messaging Metrics You Can’t Ignore”