The importance of texting as both a social and marketing tool is now more important than ever for businesses.
Matt Baglia and the folks at Business 2 Community had an idea, and it is apparent from how they put together this infographic. Starting with the basics of text marketing and delving into how companies can begin to incorporate text banking into their overall business model. Finally, this infographic provides some specific solutions to the incorporation of text banking.
Essentially, one of the biggest points is to encourage marketers to diversify away from just email marketing. With open rates and quality of the text down, email clearly was neither making the same impact with customers as it once did.
Texting, however, was shown to provide more quality content over the period of less time with a greater open rate. You’ll see businesses are in fact achieving positive results when adding text messaging into their marketing plans.