Everyone has experienced at least one instance in which they’ve had a lackluster customer service experience. The best that companies can hope for with those is that they fall to the wayside, but they can quickly become the bane of a company’s existence

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Most credit unions currently have a process in place to verify each member through the call center. The verification of the member’s identity allows the credit union to perform specific tasks over the phone, such as balance inquiries, transferring funds and making loan payments.

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Mobile banking is one of the top three most-used apps on consumer smartphones.

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In the past, people had the time to visit a bank. But all companies must re-evaluate their customer service routines, and market leadership today means exploring how technology can help customers at financial institutions.

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Most people who have a smartphone utilize it for more than just phone calls.

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Not all credit union customer service strategies are created equal. Customer service solutions that incorporate some form of nonverbal messaging are better-off than those without.

Continue reading “Driving Credit Union Messaging: What Works?”

One challenge that credit unions face today is the need to keep themselves relevant. Usually, this involves making a face for themselves on social media platforms like Facebook and Twitter, but this alone is not key to keeping technologically viable. The key, it seems, is adopting a technological advancement that has been around for decades and yet has been primarily underutilized by companies. The technology? Two-way text messaging.

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Text messaging is now a commonplace practice among most people, and more and more financial institutions are adapting text messaging solutions out of convenience.

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Anyone involved in a technology field can tell you business technology is growing rapidly. What this means for companies is that they must update their technology in order to remain viable in their field of competition. “Set and forget” technologies, or technologies that are not designed to meet the constantly shifting expectations of modern technology, pose problems to potential company growth. In many cases, set and forget technologies can put companies years behind and create cost burdens to businesses. 

Continue reading “Credit Union Digital Strategies Aren’t “Set and Forget””

If your company is a fledgling in the world of technology, don’t worry. The term defined data strategy is nowhere near as challenging or technologically advanced as it sounds. 

Continue reading “Why Your Credit Union Needs a Defined Data Strategy”